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History
Delta Faucet Company is a place where Passion flows from our employees and comes to life in our products.
See how we’ve been helping people live better with water for almost 100 years.
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Alex Manoogian
Our company founder
is born in 1901 in
Armenia.1921
Humble Beginnings
At just 19, company founder Alex Manoogian immigrates to America with $50 in his pocket and the hope that a job in the auto industry can provide a better life.
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First customer
The company’s first contract came in 1930 with the Hudson Motor Company and was valued at $7,000
1936
First Success
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Million-dollar mark
Masco sales increase tenfold in just a few short years.
Masco’s sales reach $1 million early in the decade. Upon America's entry into World War II, Masco converted to manufacturing materials to support the war effort. This experience in new technologies provided a springboard for Masco’s future growth and leadership in the metalworking industry.
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A symbol of change
Manoogian called his new product Delta for the Greek letter whose triangular shape mirrored the action of the ball valve.
1958
A Revolutionary Change
Manoogian buys the rights to the idea for a singlehandle water faucet, intrigued by the thought you could achieve the right mix of hot and cold water with a single lever. Tweaking the design to create a ball-valve faucet, he calls his new product Delta, the symbol of change. He and his sales team sell the new faucet from the trunks of their cars and, with sales at almost $4 million by 1958, Manoogian opens a factory in Greensburg, Indiana.
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Keeping it in the family
In 1961, Richard Manoogian, the founder’s son, becomes President and Chief Operating Officer.
1961
Breakthrough Innovations
Delta Faucet Company continues to develop industry-changing products, including single-handle, washer-less faucets for the tub and shower sold through plumbing wholesalers and contractors. Leading the way in other areas, the Delta brand is the first faucet company to advertise in print.
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Spin that record
The new Peerless brand products come with a 45rpm record to play the installation instructions.
1977
Quality and Design
Delta Faucet Company builds on its reputation for quality by adding decorative designs, textures and special finishes such as Antique Brass to the product line. It introduces the Peerless brand for do-it-yourself installers and begins television advertising to further connect with consumers.
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A colorful idea
Delta faucets now come in colors such as almond, crimson, ebony, slate and white.
1985
A Bigger Audience
The Company expands beyond plumbers and wholesalers to market directly to builders, architects and remodelers. The product line now includes specialty faucets and the first domestically produced kitchen pull-out faucet. With an eye toward aesthetics, Delta faucets come in a range of colors.
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London, Ontario
The company buys a Canadian operation in London, Ontario, which became the first Delta manufacturing plant outside the U.S.
1992
Growth and Partnerships
Delta Faucet Company products grow to include the Monitor® pressure balance tub/shower featuring Scald-Guard® and the anti-tarnish finish called Brilliance® for shine that lasts a lifetime. Delta Faucet Company enters direct relationships with The Home Depot and Lowe’s, and opens a manufacturing plant in Jackson, Tennessee. To grow the commercial business, the Company buys an operation in London, Ontario, Canada, their first manufacturing plant outside of the U.S.
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A new look
The Victorian® Bath Collection was designed to bring a sophisticated, New Orleans inspired style within reach to the mainstream.
2004
Premium Innovation
The Company launches the premium brand Brizo® with the first touch- and hands-free faucet, Pascal®. Manufacturing capability increases with the opening of new facilities in Panyu, China, and Morgantown, Kentucky.
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Still growing
Delta Faucet Company expands product lines to meet consumer needs.
2010
Branching Out
Delta Faucet Company continues to grow, introducing toilets at The Home Depot, and integrating Masco Bath to provide shower and tub enclosures.
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2016
Overspray Contained
ShieldSpray® Technology combines a concentrated jet within a protective sphere of water to clean with laser-like precision and 90% less splatter than a standard spray kitchen faucet.
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2018
Voice Activated Faucets
The debut of VoiceIQ™ Technology pairs Amazon® Alexa® and Google® Assistant-enabled devices with Delta® Touch2O® Technology to create smart kitchen faucets with dependable, hands-free operation.
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History | Deltafaucet Company (2024)
Table of Contents
History
Humble Beginnings
First Success
Rapid Growth
A Revolutionary Change
Breakthrough Innovations
Quality and Design
A Bigger Audience
Growth and Partnerships
Premium Innovation
Branching Out
Overspray Contained
Voice Activated Faucets
References
References
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